MANDY RODGERS, FOUNDER / CEO
Digital marketing executive with 15 years of experience in the media and film / entertainment industry. A graduate from the University of Georgia with a dual degree in Journalism and Film Studies, her experience started as a journalist and blogger and transitioned to publicity and marketing.
Her resume now includes projects across theatrical movies, home entertainment releases, streaming platforms, independent films, TV series, experiential events, digital content, consumer products, brands and more.
A native of Atlanta, she worked in Los Angeles for 11 years leading 500+ marketing campaigns varying in size and scope across nearly every major Hollywood studio and brand.
Now, she has launched the Atlanta-based Mandy Kay Marketing offering clients an unmatched combination of LA experience with Southeast hometown pride and expertise.
An enthusiastic lover of film, TV, pop culture and experiences with the ability to strategize, oversee and implement an array of publicity, social media and influencer promotions, Mandy is excited to continue working with top clients and partners on creative and interactive marketing campaigns.
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40 Under 40
Included on Media Play News’ 2021 Annual 40 Under 40 in Home Entertainment list alongside studio executives and industry leaders. After leading more than 500 VOD, digital and DVD/Blu-ray Disc campaigns, from top blockbusters to independent films, TV shows and catalog-title anniversaries she was honored with this achievement.
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Guest Speaker
Various guest engagements including at the University of Connecticut's DMD SMACC (Social Media Analytics Command Center) Oscars Night 2021 and for Marketing Entertainment: Strategies for the Global Marketplace | UCLA Extension Course answering student questions.
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Panelist and Mentor
Led a roundtable session with Gen Z influencers discussing how they can work best with entertainment brands at the 2019 Gen Z Social Summit and served as a Featured Panelist on Entertainment New Media Network's Blogging + Entertainment panel to discuss how best for bloggers to work with film / TV studios.
One Year Anniversary Sizzle Reel
Life on the Job…
