Renfield— Home Entertainment Release

MKM supported Universal Home Entertainment with the publicity campaign for the home entertainment (Premium VOD, Digital and Blu-ray/DVD) release of the hilarious horror film Renfield

• Announced the Premium VOD release date

• Syndicated announcement of the release dates to US and Canada press

• Pitched ‘out now’ columns and listings 

• Pitched Digital code promotions

• Organized Blu-ray review mailing for press and influencers 

• Tracked and reported all coverage

More than 200 pieces of coverage are live including pieces on Yahoo, Collider, Slash Film, ComicBook, Bloody Disgusting, Joblo, Fangoria and more!

CLIENT: UNIVERSAL HOME ENTERTAINMENT