Jaja’s African Hair Braiding in DC— Influencer Marketing

After opening the show on Broadway in NYC, MKM - in partnership with Serino Coyne - launched the DC run of the acclaimed play at Arena Stage with a reception, Q&A and influencer event on Sept. 19. 10 influencers attended the special event and 1 attended the show’s opening night with a potential reach through follower count of 6M. Additional influencer appointments were coordinated to promote the show’s local run after the opening week.

CLIENT: SERINO COYNE / ARENA STAGE