Lisa Frankenstein - Influencer Marketing & Publicity

In celebration of the new genre comedy from Universal Pictures Home Entertainment and Focus Features  - and nostalgic throwback! - LISA FRANKENSTEIN coming to Digital and home entertainment platforms, we put together a radical and rage-inducing gift box with some of Lisa's favorite things including a letterman jacket, 'gross tears' candle, a 'mixtape' Bluetooth speaker and a custom journal with VHS artwork! 

Live coverage as a potential reach of 3M from follower count.

Additional Home Entertainment PR Campaign included:

• Syndicated announcement of the release dates to US and Canada press

• Pitched ‘out now’ columns and listings 

• Pitched Digital code promotions

• Organized Blu-ray review mailing for press and influencers 

• Tracked and reported all coverage resulting in 300+ editorial features, stories, mentions

CLIENT: UNIVERSAL PICTURES HOME ENTERTAINMENT