Ringling Bros - Tri-State Area

To celebrate The Greatest Show on Earth coming back in a new, reimagined way, MKM led the influencer marketing campaign for the tour’s three Tri-State area weekends with a first stop in Brooklyn followed by Newark and Belmont Park.

The 6-month campaign consisted of recruiting Ringling Insiders to take part in exclusive opportunities including a sneak peek trip to Orlando to see behind the scenes of the show and receiving a special family ‘Circus at Home’ gift box. Additionally, influencers were given a toolkit to promote the shows’ ticket preorder and hosted ticket promotions for their followers. 

A special VIP Opening Night Reception in Brooklyn launched the show’s Tri-State area takeover with top entertainment / pop culture, lifestyle and NYC FOMO content creators.

CAMPAIGN SUMMARY:

70+ Tri-State area influencers activated

11.6M Potential reach through follower count

500+ live social posts (including individual story frames)

CLIENT: FELD ENTERTAINMENT