Virtual Viewing Party
Mailer Management

Influencer Marketing

Barbie - Influencer Marketing

To keep the pink party going for the Premium VOD release of BARBIE, MKM supported Warner Bros. Home Entertainment on a virtual watch party for the film. Participants logged onto X/Twitter at a specific time to watch the film and discuss with other people around the country. Ahead of the #BarbieWatchParty, everyone was sent a special gift pack of Barbie swag, including T-shirts, hats, blankets and more. MKM secured 25 lifestyle/entertainment influencers to participate and live coverage has a potential reach of more than 1M.

And as a special bonus, MKM turned its logo pink for the release week!

CLIENT: Warner Bros. Home Entertainment

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