The Nun II - Influencer Marketing

The Nun II — the latest horror film in The Conjuring Universe needed a special gift for press and influencers to celebrate the home entertainment release. MKM brainstormed and developed premium concepts including the idea that Warner Bros. loved — custom stained glass windows. Stained glass is such an iconic part of the film and franchise, making this a unique and priceless gift for horror aficionados and entertainment influencers. First step was finding the right vendor to create these incredible pieces, and the California-based Stained Glass Windows proved to be the perfect partner. They took The Nun II poster and created stained glass art of the Valak character. MKM vendor Creative Ink Marketing led the custom box creative with a perfectly-sized insert piece to keep the stained glass piece safe and in place during transit.

30 press and influencers received the gift and posted to their social channels, making many of their followers jealous and asking how to purchase or acquire the exclusive artwork. Live coverage has a potential social reach / total follower count of 3.5M.

CLIENT: Warner Bros. Home Entertainment