ALL THAT JAZZ: The Legacy of CHICAGO the Musical Exhibit Opening at Museum of Broadway - Influencer Marketing

MKM spearheaded the influencer campaign to promote the highly-anticipated launch of the Museum of Broadway's latest special exhibit, ALL THAT JAZZ: The Legacy of CHICAGO the Musical. This retrospective exhibit showcases the impressive 26-year history of the renowned CHICAGO musical on Broadway, with a particular emphasis on its iconic production photography and memorable ad campaigns throughout the years. Visitors have the opportunity to admire unique artifacts, marvel at stunning costumes worn by notable performers like Robin Givens, Bebe Neuwirth, and Pamela Anderson, and even participate in an exclusive photo activation that immerses them in the world of the show. The captivating exhibit will be featured at the Museum of Broadway until September 10, 2023.

To successfully launch this extraordinary exhibit, the team orchestrated and hosted two notable events. The first event was a special cocktail party, graced by the presence of past and present CHICAGO cast members, including the original "Velma Kelly," Bebe Neuwirth, as well as producers Barry and Fran Weissler. The second event was an intimate breakfast session, featuring a coffee talk with Museum Co-Founder Julie Boardman alongside CHICAGO cast members Kimberly Marable and Jessica Ernest.

Over 40 influential figures hailing from the realms of Broadway, pop culture/entertainment, NYC FOMO, and various lifestyle communities were in attendance at these exclusive events. Each influencer enthusiastically shared their experience and spread the word about the remarkable new exhibit to their dedicated followers.

The live coverage generated an impressive potential social reach, with a combined total follower count exceeding 7 million. Moreover, over 175 Instagram story frames were posted, ensuring a wide-reaching and engaging promotional campaign for ALL THAT JAZZ: The Legacy of CHICAGO the Musical.

CLIENT: Broadway Experiential, LLC