Notre Dame de Paris — Influencer Marketing

Supported the NYC premiere of Notre Dame de Paris at Lincoln Center with an influencer campaign alongside the advertising agency Serino Coyne.

Back by popular demand, NOTRE DAME DE PARIS has returned to New York City for a strictly limited engagement at Lincoln Center’s David H. Koch Theater for four weeks only. Now celebrating 25 triumphant years, this international musical spectacular has captivated over 15 million people in 23 countries around the world. Faithful to Victor Hugo’s classic beloved novel, NOTRE DAME DE PARIS tells the emotionally charged love story of the hunchbacked cathedral bell-ringer Quasimodo and his unwavering devotion to the beautiful gypsy Esmeralda.

The influencer campaign focused on the Opening Night Premiere and inviting content creators in the entertainment and lifestyle sectors who would enjoy the show’s costumes, spectacle and performances. The creators took photos on the official red carpet and were also invited to the after party to celebrate the show.

Results: 

• 14 influencers

• 60+ pieces of content

• 2.8M potential reach through follower count 

CLIENT: Serino Coyne