Coffee Wars - Digital and VOD Release

MKM devised a captivating influencer campaign to drive awareness and engagement for the indie film COFFEE WARS among targeted online communities, including vegan lifestyle (food and beauty), coffee enthusiasts, and female entrepreneurs/business owners. The strategy revolved around collaborating with micro- and mid-tier influencers whose content aligned with the film's themes and interests, establishing a genuine and organic connection.

Furthermore, the team formed partnerships with local coffee shops in key markets, curating in-store promotions featuring limited-time themed and branded drinks inspired by the film. This initiative aimed to provide a unique and immersive experience for patrons. To amplify the impact, local influencers and press were invited to try these special drinks, creating buzz and encouraging their followers to explore the film further through the coffee shop partnerships.

The campaign results include:

• 31 influencers live (2 female entrepreneurs / 8 coffee / 15 regional coffee shop promos / 5 Vegan)

• 105 pieces of live content 

  • 69 IG Story frames

• Potential reach through follower count - 5.8M+

• Video views - 670+

• 3 coffee shop promos happened in Seattle, Austin, Portland

• 1 Coffee Shop Screening with Cuvee Coffee

CLIENT: VEG GOOD FILMS