Broadway Launch

Influencer Marketing
NYC Event

Shucked the Musical — Influencer Marketing

Supported the launch of Shucked the Musical on Broadway with an influencer campaign alongside the advertising agency Serino Coyne. Shucked is a brand-new farm-to-fable Broadway musical from the Tony Award®️-winning director of Hairspray and the Tony Award®️-winning writer of Tootsie that started previews on March 8 at the Nederlander Theatre.

The campaign targeted different types of influencers, including food, country music and ‘what to do in NYC’ tastemakers to create content during the first preview nights of the musical.

Results:

20 influencers
90+ pieces of content
6.5M potential reach through follower count
460k+ video views

CLIENT: Serino Coyne

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