• Mailer Creation

  • Influencer Marketing

  • Digital Premiere Campaign

Don’t Worry Darling - Influencer Marketing

To promote the release of Don’t Worry Darling to PVOD, MKM conceptualized a gift box revolving around the “Welcome to Victory” theme with the essentials the recipient needs to make a comfortable home in the mysterious community. Items included cocktail glasses and mixer, charcuterie board, apron, retro sunglasses, recipe box with recipes from the film, collectible license plate and a special letter from the Chambers couple on vintage postcards.

Fifty recipients across vintage/retro, lifestyle, colorful aesthetic, Harry Styles and Florence Pugh fanatics and pop culture/entertainment contacts were sent the custom box branded with a V for the Victory project to create unboxing videos and content on Instagram and TikTok.

Live coverage has a potential social reach / total follower count of 3.8M!

CLIENT: Warner Bros. Home Entertainment

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