• Influencer Marketing

  • Mailer Strategy and Management

  • Content Creation

Fantastic Beasts: The Secrets of Dumbledore – Gift Box Mailer

To celebrate the release of Fantastic Beasts: The Secrets of Dumbledore to Digital, Blu-ray and DVD, MKM worked with Warner Bros. Home Entertainment and put together a special gift box mailer filled with consumer products across houseware, accessories, collectibles and toys as well as custom items created exclusively for the box. Fifty recipients across Wizarding World fans, pop culture fanatics, entertainment press and family influencers were sent a custom suitcase box reminiscent of Newt’s iconic parcel to create magical unboxing videos on Instagram and TikTok.

Additionally, we partnered with dance influencer Alley Kerr to recreate the 'Scamander swivel' featured in the film with a side-by-side video.

Live coverage has a potential social reach / total follower count of 7M! 

CLIENT: WARNER BROS. HOME ENTERTAINMENT

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