Harry Potter: The Exhibition Atlanta

MKM joined the marketing team for a special sustain and extension program in December through the Exhibition’s closing date in April. The five-month campaign featured a signature event with Send A Cake in the Exhibition Cafe on January 26. VIP attendees were given the opportunity to try signature drinks and snacks and unveil the new Hogwarts Explosion Cake from Send A Cake before enjoying the Exhibition with friends and family. 50+ total guests attended with a combined potential reach (through follower count) of 1M+. Live coverage from the event had a potential social reach through follower count of 570k with 180 live Instagram story slides and 8.7k video views through TikTok / Instagram Reels.

In addition to the event, one-off influencer and press appointments led to additional coverage on social media, online press sites, print publications, radio shows and local and Southeast broadcast news channels.

Live coverage includes Good Day Atlanta, WSBTV, 11 Alive’s Atl & Co, Scripps News, Star 94, WJTV, The Technique, The Atlanta Voice, BizBash, Secret Atlanta and more!