80 for Brady - Home Entertainment Release

To promote the Digital and Blu-ray releases of 80 for Brady, MKM created a layered influencer marketing campaign to support Paramount Pictures. Content was focused on different types of influencers, including grandma/senior, LGBTQ+ and sports personalities. Influencers hosted at-home movie nights, sang along to the film’s theme song, created skits inspired by the characters and showcased the Blu-ray for Mother’s Day.

The live content has a potential reach of 13M+ across social media followers.

CLIENT: PARAMOUNT PICTURES