• Publicity Launch

  • Influencer Marketing

  • Consumer Product Demos

Harry Potter Magic Caster Wand - Publicity Launch & Influencer Marketing

In partnership with Warner Bros. Home Entertainment, MKM supported the publicity announcement and launch of the Harry Potter Magic Caster Wand product. To promote the release, a series of demos and events were held at the Warner Bros Studio lots to capture the magic of the wands and show fans all that they can do.

One event for influencers and content creators had participants unboxing the special wands and reacting to the sights and sounds that occur when the box is opened and also filming content in a smart living room setup. The other centered around intimate 1:1 demonstrations of the wand in a small smart living room setup in the Warner Bros. offices.

The press demo hosted 16 reporters including KTLA, CNET, Screen Rant, Cinemablend and more. Live coverage so far has a potential editorial reach through UMVs of 12.5M and 6.3M social media reach through followers. The Instagram Reels and TikTok posts have garnered 632k+ video views. 

CLIENT: Warner Bros. Home Entertainment

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