Museum of Broadway - Influencer Marketing

MKM led the influencer campaign for the launch of NYC’s newest installation in Times Square - the Museum of Broadway. Showcasing 100s of Broadway shows, the Museum of Broadway gives NYC, its tourists and all of the Broadway community a chance to step into their favorite Broadway shows, learn their history, see costumes and props up close and personal and, of course, enjoy many interactive photo opps.

More than 60 influencers across Broadway, pop culture / entertainment, NYC FOMO and lifestyle communities.

Live coverage has a potential social reach / total follower count of 5.6M+ and confirmed views of Reels and TikTok videos of 1.4M+ with 450+ Instagram story frames posted!

MKM campaign includes:

• Drafting of invite pitch for sneak peek opportunities to influencers

• Organize digital influencer toolkit to house any written materials, photo and video assets for influencers to use / access 

• Send invites to approved influencers across broadway, pop culture, parenting, NYC FOMO verticals

• Lead influencer lists and invites for sneak peek opportunities

• Track and report all coverage

CLIENT: Broadway Experiential, LLC