Red Carpet Premiere

Influencer Marketing
Publicity Launch

Devotion - Influencer Marketing

Worked with Sony Pictures’ theatrical team to elevate the Los Angeles red carpet premiere with pop culture and lifestyle influencers. Content creators were invited to walk the red carpet, attend a VIP post-screening reception, watch the film with the cast and recap it all on their social media channels.

17 influencers with a combined total reach of over 22M attended. Live coverage includes approximately 110+ social posts across TikTok and Instagram generating an estimated 952k+ impressions.

CLIENT: Sony Pictures

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