• Influencer Marketing

  • Content Creation

  • Home Entertainment Campaign

Ruby Gillman, Teenage Kraken— Home Entertainment Release

To promote the Premium VOD release of Ruby Gillman, Teenage Kraken, we created a layered influencer marketing campaign focusing on family influencers, kid chefs and branded recipes and crafts.

  • DadSocial created a beach movie night for his family

  • The Johnson Fam took part in a family game of ‘bucket toss’ themed to the film

  • Chelsweets baked a Ruby Gillman sheetcake

  • Kobe Eats and Little Chef Cade created Kraken pudding recipes

  • 7 Days of Play hosted an ocean-themed movie night for her family with special snacks and decorations

The campaign resulted in 2.5M impressions, hitting and exceeding the campaign goals.

CLIENT: UNIVERSAL HOME ENTERTAINMENT

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