Mathnasium x Back to School - Influencer Marketing

In order to boost the Back to School season, we initiated a parenting influencer initiative for the Mathnasium brand. We collaborated with micro-influencers and bloggers spanning the nation. Each engaged participant conducted a giveaway, offering their followers a chance to win a complimentary month of Mathnasium instruction. This strategy expands the brand awareness and introduces the Mathnasium services to a broader range of families and students across the country. 15 influencers posted content on their social media channels and blogs resulting in a potential reach through follower count of 510k.

As part of the Back to School initiative, we coordinated regional broadcast promotions in Dallas (Inside DFW with Jenny Anchondo - CW33 DFW morning show) and Tampa Bay (Tampa Bay ABC morning show) featuring mom and lifestyle personality Kathy Copcutt recommending the Mathnasium service to viewers gearing up for the start of daily homework needs.

CLIENT: Mathnasium