Sonic the Hedgehog 2 — Blu-ray Release

To promote the Sonic the Hedgehog 2 Blu-ray release, MKM created a layered influencer marketing campaign to support Paramount Pictures. We partnered with a variety of content creators, including a flipbook artist, STEM experiments for kids and Family Field Day challenges. The live content has a potential social reach (from the platforms’ followers) of 16M.

Live content includes: The Flippist, Stem with M, Doodles in the Membrane, Sam and Nia Pool Challenge, Family Fun Pack

CLIENT: PARAMOUNT PICTURES