TikTok Content Creation
Influencer Marketing
Anniversary Campaign
ET 40th Anniversary - Influencer Marketing
In celebrating the 40th Anniversary of Universal Pictures’ beloved film ET and its re-release to theaters, we partnered with three content creators to put together the perfect nostalgic-filled posts. Two specialize in art made from nostalgic toys – Etch A Sketch and Rubik’s Cubes – and created whimsical portraits of our favorite alien in their medium. We also worked with CityGirlGoneMom, a popular mom influencer whose favorite movie is ET. She took her family to the theaters to see the film on the big screen in honor of the 40th anniversary.
The live content has a potential social reach (from the platforms’ followers) of 7.78M.
CLIENT: UNIVERSAL PICTURES