• Publicity Launch

  • Home Entertainment Campaign

  • Influencer Marketing

Umma Home Entertainment Release

MKM supported Sony Pictures with the publicity campaign for the home entertainment (PVOD, Digital and Blu-ray/DVD) release of the horror movie Umma.

  • Syndicated announcements for the first 10-minute clip debut in time for the PVOD release and the Digital and Blu-ray/DVD release dates

  • Pitched ‘out now’ columns and listings 

  • Organized Blu-ray review mailing for press and influencers 

  • Tracked and reported all coverage

Live coverage from the release includes pieces on Nightmarish Conjurings, Bloody Disgusting, Horror Fuel, Beond TV, Daily Dead, IMDb, The Wrap, Media Play News, KUTV, Good Housekeeping, Hector Is Funny (Influencer), BStarr Cinema (Influencer) and more.

CLIENT: SONY PICTURES HOME ENTERTAINMENT

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