Save the Video Store Atlanta

MKM led and executed the publicity launch of Save the Video Store: An Immersive ‘90s Experience in Atlanta, from press kit creation to press preview invites and ongoing influencer management.

On opening weekend and throughout the run, Atlanta-based influencers took part in the theatrical immersion which takes participants through a ‘90s video rental store called Moviebuster. Part escape room, part improv show, part trivia game, Save the Video Store is the latest nostalgic pop-up for film lovers and pop culture aficionados alike. 

Editorial coverage of the launch includes pieces on CW Atlanta, Good Day Atlanta, AJC, BizBash, Thrillist, Secret Atlanta.

CLIENT: INTO THE FILM