Apartment 7A - Influencer Marketing Campaign

To launch the much-anticipated prequel to the iconic Rosemary’s Baby, we worked with Paramount+ on a gift box mailer campaign consisting of a multi-layered box (drawers, doors, pop-outs) representing the Bramford Apartment Building. It included treats and scares for a perfect movie night in like a retro style throw pillow, “Welcome to the Bramford” Candle (scent is Midnight Woods), “Alan Marchands” Old Fashioned Kit and "Neighborly” baked goodies from The Hungry Gnome.

The “Welcome to the Bradford” gift set was sent to horror/genre, pop culture and lifestyle influencers and press in time for the film’s streaming premiere with a potential reach through follower count of over 2 million.

CLIENT: PARAMOUNT+