S.G. Blaise’s Mythical Hunters at San Diego Comic-Con - Publicity

Launched award-winning author S.G. Blaise’s first comic book series, Mythical Hunters, at San Diego Comic-Con 2024, expanding her popular Seven Galaxies universe. The campaign featured an immersive booth experience, including a recreation of the tavern pub from the comic, interactive character actors, exclusive merchandise, and five SDCC-exclusive variant covers by legendary artists like Al Milgrom (known for The Avengers), Scott Hanna (known for Batman), Mariano Nicieza (known for Phazer),  Darick Robertson (The Boys) and Ariel Olivetti (Cable) 

Fans engaged through meet-and-greets, a special panel discussion, and giveaways of the first issue, driving excitement and community growth.

The launch was a resounding success, with sold-out variant covers, increased newsletter sign-ups, and significant fan engagement on-site and online. S.G. Blaise solidified her place in the comic book world while deepening connections with existing fans and introducing the Seven Galaxies universe to a broader audience.

The PR campaign consisted of:

• SDCC media alert drafting and syndication

• Press kit creation including author bio, headshot, book background, booth photos and more

• Talent interview talking points

• Interview pitching and scheduling

• Listings and preview piece pitching

• Interview and talent management throughout the weekend

CLIENT: LILAC GROVE ENTERTAINMENT, CLIO CONSULTING