Beat The Bomb Atlanta - Influencer & Event Marketing

Beat The Bomb Atlanta hosted two influencer events promoting the immersive, escape room experience. 

One event partnered with the adventure film My Spy: The Eternal City now on Prime Video, giving local tastemakers the chance to experience the Missions as if they were a spy in the film. 

Another VIP After Hours event highlighted the new food items, including chicken sandwiches (complete with a branded Bomb bun), Bomb Wings, fries and tater tots, all perfectly paired with Bomb Slushies and cocktails! 25 food and event-focused influencers joined in a night of games, food tastings, drinks and of course, PAINT!! 

The events had a potential reach of nearly 2 million through live coverage/follower count. 

Beat The Bomb's signature attraction is the 1-hour 'Mission Experience' in which 4-6 players put on white hazmat suits and progress through five hi-tech game rooms with touch screens, motion cameras, RFID readers, projection walls, and lasers. Each room deploys a different game built to test the team's communication, collaboration, and coordination. As the team advances through levels, they earn time on their 'Bomb Clock.' In the 5th and final 'Bomb Room,' the team must disarm the World's Largest Paint Bomb before their clock runs out – or else get blasted with glowing neon paint. At the end of the Mission, each group can take photos and record TikTok videos. Win or lose, guests are guaranteed to have a blast.

CLIENT: BEAT THE BOMB