The Fall Guy - Home Entertainment Campaign

Working with Universal Pictures Home Entertainment, we created a layered Publicity & Influencer Marketing campaign to promote the different at-home viewing formats and the film’s brand new Extended Cut  – Premium Video On Demand, Digital / EST, Blu-ray and 4K UHD. 

The Extended Cut hit Premium VOD with 20 more minutes of footage. We placed exclusive clips from that content on influential  entertainment sites like IGN and Collider and coordinated reviews and Digital code promotions of the new edition. 

For the film’s Digital release, we conceptualized and executed a ‘Welcome to Set’ gift set focused on the production aspect of the film with items including stunt team jacket, trucker hat, megaphone, coffee/tumbler, Colt’s Coffee, movie night snacks in a custom clapboard box, vinyl soundtrack and more alongside a personalized ‘call sheet’ letter to each recipient. These were sent to 40+ entertainment, pop culture and lifestyle influencers and press across the US and Canada. Live coverage has a potential reach through follower count of  8.6mm

Additional exclusive clips from the Blu-ray bonus features were placed with top media including People Magazine, Screenrant, ComicBook.com, ETALK in Canada, Moviefone and Bossip.

More than 200 editorial pieces are live for the campaign across announcement coverage, news features, calendar listings, reviews and promotions.

CLIENT: UNIVERSAL PICTURES HOME ENTERTAINMENT