Disney On Ice: Mickey’s Search Party— Columbus, GA

MKM supported Feld Entertainment’s latest Disney on Ice show - Mickey’s Search Party - with a full publicity and influencer marketing campaign for the Columbus, GA weekend of shows. The campaign consisted of announcement and syndication of the tickets on sale release, pitching and creation of local listings, liaising with local reporters for broadcast, radio and print interviews, placing ticket promotions and launching a local influencer campaign with giveaways and families experiencing the magic of the show.

• 14 local listings / announcement features 

• 11 performer  interviews across radio, broadcast and print 

• 12 ticket promotions

• 15 influencers created over 100 pieces of social content before the show and also recapping the experience

CLIENT: FELD ENTERTAINMENT