Dreamin’ Wild - VOD Publicity

MKM supported Lionsgate with the publicity campaign for the Video On Demand and Digital Release of the musical biopic Dreamin’ Wild. The campaign consisted of organizing a virtual junket for Director Bill Pohlad & Real-Life Musicians Donnie & Nancy Emerson on which the film is based. Additional campaign beats included:

• Syndicated announcement of the release dates to US and Canada press

• Pitched ‘out now’ columns and listings 

• Pitched Digital code promotions and reviews

• Tracked and reported all coverage

CLIENT: LIONSGATE