WHAT IN THE WORLD IS EZRA’S ART? - PUBLICITY & INFLUENCER MARKETING

Working with Third State Books, MKM conducted a full publicity and influencer marketing campaign to promote the publisher’s first kids picture book, written by tech leaders Eric Toda and Shay Fan. 

The book was sent to traditional book reviewers, kids’ focused press and parenting blogs and influencers with coverage reaching nearly 500k consumers, including a feature piece with Tara Hân-Trần Johnson, the book’s illustrator, speaking with Kids Book Review. 

We supported the messaging and posts of the authors’ influential network of contacts including Bachelorette personality Ali Fedotowsky and Hulk Hogan. 

CLIENT: THIRD STATE BOOKS