THE OUTSIDERS - INFLUENCER MARKETING

To promote the now Tony Award Winning Best Musical THE OUTSIDERS, MKM worked with Serino Coyne on an influencer marketing campaign consisting of show preview and branded content. 

20 NYC-based influencers in the lifestyle, fashion, book and music sectors enjoyed VIP tickets to the brand new show. Content creators made branded videos focused on the show’s fashion, its book origins and also a custom, sketched art piece. 

Live coverage has a potential reach through follower count of 3M+.

CLIENT: SERINO COYNE