Influencer Marketing

NYC Event
Broadway Show Launch

Jaja’s African Hair Braiding - Influencer Marketing

Working with marketing agency Serino Coyne, we hosted a special VIP evening of the Broadway show Jaja’s African Hair Braiding for influencers, content creators and tastemakers. Attendees took professional photos in front of a branded step and repeat and enjoyed a reception after curtain call. Each received gift bags including products from Taraji P. Henson’s line of hair products TPH and other themed items to the show.

Live coverage has a potential social reach of 900k+.

CLIENT: SERINO COYNE

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Some Like It Hot - Influencer Marketing

Dreamin' Wild