Kung Fu Panda 4 - Influencer Marketing

With the fourth installment of the Kung Fu Panda franchise coming out on Premium VOD, we executed a layered influencer campaign promoting the film and brand new short Dueling Dumplings.

Influencer content included dumpling recipes, bento/lunchbox ideas, fried rice art, a “Skadoosh” parenting skit and a VFX-focused piece showing an influencer tasked with getting Oogway’s Staff of Wisdom to Po.

CLIENT: UNIVERSAL HOME ENTERTAINMENT