Migration - Home Entertainment Campaign

We worked with Universal Pictures Home Entertainment for the Premium VOD, Digital, Blu-ray and DVD release of the family adventure film Migration.

As part of the campaign, we negotiated a partnership with the award-winning family podcast Story Pirates for a bonus episode and brand integration inspired by the themes of the film. Story Pirates announced a contest for families to submit stories featuring a character that goes on an adventure of a lifetime and faces obstacles along the way. After nearly 40 submissions, one story was chosen to be adapted into a Story Pirates podcast.  The release was promoted in the podcast newsletter and social media channels. 

Another central part of the campaign was creating a “Cozy At Home Movie Night” experience for families around the country!  The kit included: family four-pack of stackable character mugs, hot cocoa bombs, skillet cookie kit, blanket, fleece socks, sleep masks and Gwen figure.

To round out the press opportunities, we placed exclusive bonus clips from the Blu-ray featurettes on top tier film and animation publications: COMING SOON, MOVIEFONE, ANIMATION MAGAZINE, ANIMATION WORLD NETWORK, and THAT HASHTAG SHOW.

CLIENT: UNIVERSAL PICTURES HOME ENTERTAINMENT