The Color Purple - Influencer Marketing

To promote the Digital and 4K UHD release of The Color Purple, we partnered with Warner Bros Home Entertainment and put together a special gift box for fans of the film that included a custom, quilted art piece featuring a special moment from the movie that the recipients can hang or display in their home, along with The Color Purple soundtrack on vinyl and a Digital copy of the acclaimed film. 50 African American lifestyle, fashion and entertainment influencers around the country received the package to share with their followers.

Live coverage has a potential social reach / total follower count of 4M. 

CLIENT: WARNER BROS HOME ENTERTAINMENT