Monster Jam — Duluth, GA

The iconic Monster Jam show and its drivers came to Duluth, Georgia outside of Atlanta to 3 sold-out shows across Labor Day weekend at Gas South Arena. 

To promote the shows, MKM sent the press release announcement to local influencers and tastemakers, arranged ticket giveaways and sent special merchandise boxes to families. In addition, we invited select creators to an exclusive practice session to meet the drivers, climb into the trucks and get the most up-close look possible. Influencers and their families attended the Saturday shows, including the Pit Party where they got to enjoy pre-show entertainment. 

25 influencers took part in the campaign with live coverage garnering a 2.2M potential reach (through follower count) and generating 230+ pieces of social content (including Instagram Story frames).

CLIENT: FELD ENTERTAINMENT