My Penguin Friend - Home Entertainment Campaign

The heartwarming true story about a heartbroken fisherman who finds a penguin drifting alone in the ocean, drenched in oil from a spill and rescues the sea creature and forms a special bond with him for years to come, released on Digital and VOD from Roadside Attractions and Lionsgate. Supporting the release, we coordinated interviews with the stars, organized digital code promotions and reviews of the film on the at-home format. 

CLIENT: LIONSGATE