Ringling Bros - Atlanta & Duluth

To celebrate the return of The Greatest Show on Earth in a bold, reimagined way, MKM led the influencer marketing campaign for the Atlanta-area stops of the Ringling Bros. and Barnum & Bailey tour.

The multi-month campaign strategically engaged 100+ influencers with hyper-local, highly engaged followings to generate excitement and drive ticket sales. Creators were selected across key verticals, including family & kids, entertainment, lifestyle, Atlanta hotspots, musicians, and reality stars, ensuring a dynamic mix of content.

Influencers participated in exclusive opportunities such as VIP backstage access, show tickets, giveaways, curated gift box mailers, and a sneak peek trip to Charlotte for an early look at the show.

The results: 250+ social posts, a collective audience reach of 35M+, and nearly 700 ticket link clicks—all from influencers with highly engaged, local audiences, maximizing impact in the Atlanta market.

CLIENT: FELD ENTERTAINMENT