Paramount Scares 2024 - Influencer Marketing

To promote the spooky division of Paramount Pictures for Halloween - Paramount Scares - we created a retrospective campaign with a wide range of influencer content featuring favorite Halloween movies like Paranormal Activity, Sleepy Hollow, The Ring, Sweeney Todd, Friday the 13th Part 2, Zodiac, Addams Family Values and more!

The content included themed sweet treats, cocktails, outfits, makeup looks,  uncovered fun facts and easter eggs and  visited real life filming locations.

To amplify the campaign and promote the 4K UHD release of the Volume 2 Paramount Scares box set, horror/genre influencers received a special gift of Paramount film merchandise featuring films like Rosemary’s Baby, Smile 2 and Friday the 13th. 

The campaign had a potential reach through social follower count of 10M.

CLIENT: PARAMOUNT PICTURES