Trolls Band Together on Peacock - Influencer Marketing

To celebrate the PARTY ON PEACOCK with the Trolls Band Together launch on the streaming platform, we worked with top family influencers and the one and only LANCE BASS to showcase custom party kits for singing, dancing and laughing throughout the film.

We worked with our vendors and the consumer products/licensing teams to identify top items to include in the boxes that went to top tier parenting influencers and also giveaway winners. 

Parenting influencers watched the film on Peacock and enjoyed a special movie night in with their families, including a ‘candy board,’ activity books, dolls, microphone (perfect for the Sing-Along edition) and more.

Content was viewed by more than 1 million consumers!

CLIENT: PEACOCK