Mean Girls - Influencer Marketing

For the Mean Girls Premium VOD / Digital release campaign, we partnered with different influencers to showcase the humor, style, and PINKness of the film with content like:: Regina George's Wet Look Makeup Creations, Pink Party Mocktail Recipes, Kalteen Bar Infomercials and Classic Scene/Line Recreations....."she doesn't even go here!" 💄 🍸 🍫

To expand this GROOL campaign, we made custom Kalteen bars and sent influencers merchandise including AMERICAN EAGLE OUTFITTERS INC. x Mean Girls clothing and accessories.

Content was viewed by more than 2 million consumers!

CLIENT: PARAMOUNT PICTURES