Mandy Rodgers has spent more than a decade leading publicity and digital marketing campaign strategy and execution across the home entertainment spectrum, in partnership with all the major studios as well as indie film distributors such as Gravitas and Cinedigm. She has led more than 500 VOD, digital and DVD/Blu-ray Disc release campaigns, from top blockbusters to independent films, TV shows and catalog-title anniversaries. In 2020, she worked with Universal on its entry into PVOD, quickly pivoting plans for The Invisible Man, The Hunt and Emma. to promote the premium rental concept to consumers. Since then, she has worked with partners and clients to pivot existing strategies, rethinking and differentiating marketing campaigns across all release windows.
