• Red Carpet Special Screening - NYC

  • Influencer Marketing

  • Publicity Launch

Love Again - Influencer Marketing

Supported the Sony Pictures’ theatrical team to elevate the NYC pink carpet special screening with pop culture, lifestyle and LGBTQ+ influencers. Content creators were invited to walk the pink carpet and pose for professional photos on the step and repeat. They all then watched the film with the cast in attendance, including Priyanka Chopra, Sam Heughan and Nick Jonas. Recaps of the Hollywood experience are now on their Instagram and TikTok channels. 

27 influencers with a combined total reach of over 14M attended. Live coverage includes approximately 60+ social posts across TikTok and Instagram generating an estimated 1.2M+ impressions. 

CLIENT: Sony Pictures

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