Publicity Launch
Home Entertainment Campaign
Influencer Marketing
Cocaine Bear — Home Entertainment Release
MKM supported Universal Home Entertainment with the publicity campaign for the home entertainment (Digital and Blu-ray/DVD) release of the outrageous horror film Cocaine Bear
Syndicated announcement of the release dates to US and Canada press
Pitched ‘out now’ columns and listings
Pitched Digital code promotions
Organized Blu-ray review mailing for press and influencers
Tracked and reported all coverage
More than 200 pieces of coverage are live including pieces on Yahoo Movies, Game Spot, Collider, Mashable, The Wrap, Bloody Disgusting and more!
CLIENT: UNIVERSAL HOME ENTERTAINMENT