• Campaign Strategy

  • Mailer Creation & Management

  • Influencer Marketing

Magic Mike’s Last Dance - Influencer Marketing

For the popular Magic Mike franchise’s third film installment, MKM worked with the Warner Bros. Home Entertainment team to promote the Blu-ray and Digital release with a premium mailer. The gift box represented the perfect movie night in and included exclusive items for relaxing and pampering including fuzzy socks, sweatshirt, nail polish/file, face sheets, eye masks, face roller, wine, custom cookies and more. 

Nearly 60 lifestyle, dance and pop culture influencers around the country received the kit which included the Magic Mike’s Last Dance Blu-ray and Digital codes for the other two films. They created unboxing content alongside videos highlighting their movie nights.

Live coverage has a potential social reach / total follower count of 3.9M!

CLIENT: Warner Bros. Home Entertainment

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