Publicity Launch
Home Entertainment Campaign
Influencer Marketing
Ticket to Paradise Home Entertainment Release
MKM supported Universal Home Entertainment with the publicity campaign for the home entertainment (Digital and Blu-ray/DVD in partnership with Peacock) release of the romantic comedy Ticket to Paradise
Secured interviews with writer/director Ol Parker
Placed exclusive clips from the bonus features
Syndicated announcement of the release dates to US and Canada press
Pitched ‘out now’ columns and listings
Pitched Digital code promotions
Organized Blu-ray review mailing for press and influencers
Tracked and reported all coverage
More than 100 pieces of coverage are live reaching an estimated 109M including pieces on Access Hollywood, Glamour, Cinemablend, Screen Rant, ComingSoon, FanBolt, The Wrap and Yahoo.
CLIENT: UNIVERSAL HOME ENTERTAINMENT