Downton Abbey: The Exhibition Atlanta

The Atlanta Publicity team launched a five-month campaign with a special press day and sneak peek of Downton Abbey: The Exhibition. Top news crews including Good Day Atlanta and WSB-TV covered the day as well as print and online publications like the AJC, Paste, the Gwinnett Daily Post and more. Throughout the Exhibition run, the PR team maintained consistent momentum with new press, influencers and bloggers attending and covering the Exhibition each week. Local personalities like Lori Allen (Say Yes to the Dress) and Jenn Hobby (Star 94) attended and posted to their social media channels. More than 100 local press and influencers went through the Exhibition during its Atlanta run leading to nearly 250 press and social media coverage pieces.

Live social coverage from the campaign has a potential reach of 1.8M+ across the channels’ followers. Editorial coverage of the launch includes pieces on 11Alive, ArtsATL, AJC, Atlanta Magazine, CBS, Good Day Atlanta, NPR.