Kenan

In support of the NBC series, Kenan’s season finale, organized a Twitter Watch Party for the show featuring Atlanta-based influencers.

Ten bloggers / influencers in Atlanta participated in the watch party, live tweeting the show, interacting with each other and inviting their followers to join and watch the live broadcast. 

Each influencer received a special watch party kit including classic candies, a special Kenan crewneck, Carla Corn popcorn and a gift card to Atlanta’s famed Sublime Doughnuts. 

On the finale day, there were 904 Tweets (up 2,221% from the previous day) using our hashtag #Kenan from 226 users (an increase of 632% from the previous day) resulting in 50.2M social impressions and an estimated reach of 11.8M.

CLIENTS: BECK MEDIA MARKETING, NBC