Publicity Launch
Atlanta Event
Influencer Marketing
Imagine Picasso Atlanta
MKM led and executed the publicity launch of the Imagine Picasso Immersive Exhibition in Atlanta, from release drafting to press kit creation to press day invites and influencer management.
On the March 16 press day, attendees received a special, in-depth tour of the exhibition with creators Annabelle Mauger and Jacob Cohl.
All efforts culminated in an evening mixer event where the two introduced the exhibit to a large group of VIP guests, including influencers, press and prominent members of the Atlanta community. More than 250 guests attended, including 75 press and influencers like Cameron and Lauren Hamilton, Adventures in Atlanta, Creative Loafing, HerCampus and more.
Live social coverage from the event has a potential reach of 2.1M+ across the channels’ followers. Editorial coverage of the launch includes pieces on NPR, Thrillist, Decaturish, the AJC, Good Day Atlanta, The Atlantan and WSB-TV.
CLIENTS: S2BN, IMAGINE EXHIBITIONS